When researching case studies, I had to focus on finding artists that create alternative/indie music. I first thought of The Neighbourhood then found another artist under the same company, Warner Records. I looked through their websites and scrolled through artists signed to them. I then chose Sombr as my second artist.
For researching Warner Records I stayed on their website, looked at the more popular artists, and typed them on my chart. I then researched a brief history of the company. I also researched a brief history about The Neighbourhood including where and how they originated and how they present themselves. After, I studied on their target market and brand identity. Later, I searched how the band used different digital marketing and distribution techniques and platforms. Finally, I looked for non-digital marketing and distribution techniques. I then repeated the whole process but researching Sombr instead.
